From idea to viable business, following a lean start-up approach, Contextify is the result of iterative experimentation, towards a service that contextualizes information.
Role:
Art Direction, Brand Design
Research, Interviews
Business Design
Business Strategy
Service Design
Year:
2024
Team:
Agata Kowalska
Besjan Haziri
Julián Nuñez
Shafaq Malik
Tim Schnettker
Contextify is a start-up developed during the Innovation Lab course within the master programme Service Design Strategies and Innovations (sd-si). The project aimed to experience the start-up development process by following the approach of iterative experimentation, evaluating the desirability, feasibility and viability. The Business- and value proposition canvas served us as a framework for developing hypotheses based on customers' needs and preferences. The project scope covered the experimentation and validation experimentation to gather enough evidence for a product-market fit, create a working prototype and end with a 3-minute investor pitch on the final demo day.
Scope: Business Modelling (Business Model Canvas, Value Proposition Canvas), Competitor Analysis (SWOT, PESTEL), Interviews, Surveys, Prototyping, User-Testing, Landing Page creation, Brand Design, Investors Pitch
Product
Contextify is an in-app AI solution designed to make sense of your company’s data. It does what it does best: it contextualises all the loose bits and pieces to streamline your company’s workflows and communication. Think of it as a superbrain that’s always at your side.
Process
Scroll through the presentation to see our initial concept and the process behind our start-up idea, Contextify. Throughout the journey, we learned to fail early, learn quickly, and adjust to validate our initial hypotheses.
Prototype
Try out how Contextify works with this clickable prototype, which demonstrates key feature scenarios of the application. Contextify is powered by your company’s own data and can draw meaningful conclusions when you ask questions — like ChatGPT, but for your company’s data. What sets Contextify apart from its competitors is that it follows you in-app, like Grammarly, combining the best of both worlds: the power of large language models and seamless use within every application on your computer.
Contextify is a start-up developed during the Innovation Lab course within the master programme Service Design Strategies and Innovations (sd-si). The project aimed to experience the start-up development process by following the approach of iterative experimentation, evaluating the desirability, feasibility and viability. The Business- and value proposition canvas served us as a framework for developing hypotheses based on customers' needs and preferences. The project scope covered the experimentation and validation experimentation to gather enough evidence for a product-market fit, create a working prototype and end with a 3-minute investor pitch on the final demo day.
Scope: Business Modelling (Business Model Canvas, Value Proposition Canvas), Competitor Analysis (SWOT, PESTEL), Interviews, Surveys, Prototyping, User-Testing, Landing Page creation, Brand Design, Investors Pitch
Role:
Art Direction, Brand Design
Research, Interviews
Business Design
Business Strategy
Service Design
Year:
2024
Team:
Agata Kowalska
Besjan Haziri
Julián Nuñez
Shafaq Malik
Tim Schnettker
Product
Contextify is an in-app AI solution designed to make sense of your company’s data. It does what it does best: it contextualises all the loose bits and pieces to streamline your company’s workflows and communication. Think of it as a superbrain that’s always at your side.
Process
Scroll through the presentation to see our initial concept and the process behind our start-up idea, Contextify. Throughout the journey, we learned to fail early, learn quickly, and adjust to validate our initial hypotheses.
Prototype
Try out how Contextify works with this clickable prototype, which demonstrates key feature scenarios of the application. Contextify is powered by your company’s own data and can draw meaningful conclusions when you ask questions — like ChatGPT, but for your company’s data. What sets Contextify apart from its competitors is that it follows you in-app, like Grammarly, combining the best of both worlds: the power of large language models and seamless use within every application on your computer.
Portfolio 2024
© Tim Schnettker
Studio Schnettker
© Tim Schnettker
E: studio@tim-schnettker.de
IG: @timschnettker
Linkedin: Tim Schnettker
Tim has studied Integrated Design in Cologne and Barcelona. During his studies he researched in the field of visual communication with analog and digital media, as well as the potential of design for the creation of systems and processes. For his thesis he analyzed the theatrical and choreographic possibilities of service design processes and workshops to improve the visualization of problems in co-creative processes. After his studies he worked at the intersection of analog and digital design and performance in theater as video artist for the theater collective Studio Trafique and for Theater Bonn. Since the end of 2021 he has become an art director for the design agency VUCX in Cologne, developing brands and unique brand experience for clients in various industries. Since 2023 he studied a Master degree in Service Design Strategies and Innovations (sd-si) as Erasmus Mundus Scholar and graduated in June 2025.
E: studio@tim-schnettker.de
IG: @timschnettker
Linkedin: Tim Schnettker
Tim has studied Integrated Design in Cologne and Barcelona. During his studies he researched in the field of visual communication with analog and digital media, as well as the potential of design for the creation of systems and processes. For his thesis he analyzed the theatrical and choreographic possibilities of service design processes and workshops to improve the visualization of problems in co-creative processes. After his studies he worked at the intersection of analog and digital design and performance in theater as video artist for the theater collective Studio Trafique and for Theater Bonn. Since the end of 2021 he has become an art director for the design agency VUCX in Cologne, developing brands and unique brand experience for clients in various industries. Since 2023 he studied a Master degree in Service Design Strategies and Innovations (sd-si) as Erasmus Mundus Scholar and graduated in June 2025.