Studio Schnettker • Aint No Trash

Sustainability and design classics.

Curated exceptional furniture and home accessories from all over Germany are experiencing a renaissance in Hamburg.

Service:

Visual Identity
Art Direction
Web Design

Client:

Ain't No Trash
Hamburg, Germany

Year:

2020

Website:

aintnotrash.com

Images:

Lina Mackeprang

Ain't No Trash

ANT is a young company that tries to make old design classics accessible to a new generation - and at a fair price. Many such pieces of furniture end up on the scrap heap, are thrown away or not appreciated. ANT's mission is to find these gems and give them a second life. In close cooperation with the founder Linda Kaekermann and her partner Lina Mackeprang, a catchy brand concept was developed that, like their showroom, is deliberately restrained in order to offer a stage for the extraordinary individual pieces, because they are ain't no trash!

Logo developement
The logo graphic integrates the materiality and at the same time serves as a distinction of the word "trash", which is contrasted by the chrome look. This makes the logo loud but not choppy. To balance the chrome font, the letters of "AIN'T NO" stand close together and form a block that keeps the balance within the logo. To break up the static of the square format, the logo is slightly tilted, creating a more dynamic appearance.

Website
A one-pager as a digital business card. The cover consists of a 3D animation that is interacting in a 360° rotation by the user's scrolling, mirroring the interior of the studio in Hamburg within the chrome texture of the logo. In the following section, an integrated Instagram live feed is located, which always displays the six most recent posts in a grid. In this way, the microsite does justice to the constantly changing concept of the company itself, by being constantly filled with new furniture in the digital space.

Communication
The brand is characterised by two design features in particular: The chrome texture and the white space that offers the products a stage. Text and form can be varied, as the clear grid offers support and at the same time space for the purist product photographs.

Ain't No Trash

Service:
Visual Identity
Art Direction
Web Design

Client:
Ain't No Trash
Hamburg, Germany

Year:
2020

Website:
aintnotrash.com

Images:
Lina Mackeprang

E: studio@tim-schnettker.de
IG: @timschnettker
Linkedin: Tim Schnettker

Tim has studied Integrated Design in Cologne and Barcelona. During his studies he researched in the field of visual communication with analog and digital media, as well as the potential of design for the creation of systems and processes. For his thesis he analyzed the theatrical and choreographic possibilities of service design processes and workshops to improve the visualization of problems in co-creative processes. After his studies he worked at the intersection of analog and digital design and performance in theater as video artist for the theater collective Studio Trafique and for Theater Bonn. Since the end of 2021 he has become an art director for the design agency VUCX in Cologne, developing brands and unique brand experience for clients in various industries.

Currently he is pursuing his Master degree in Service Design Strategies and Innovations (sd-si) as Erasmus Mundus Scholar until June 2025.

Imprint / Data Privacy

E: studio@tim-schnettker.de
IG: @timschnettker
Linkedin: Tim Schnettker

Sustainability and design classics.

Ain't No Trash

Ain't No Trash

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