Studio Schnettker • Buchheim

Past and present

Rebranding for a small bookshop that buys used books and gives them a second life.

Service:

Visual Identity
Art Direction

Client:

Buchheim 25
Cologne, Germany

Year:

2020

Buchheim 25

A small, hidden antiquarian bookshop on Buchheimer Street needed a new visual identity. The logo had the goal to be striking and eye-catching and at the same time to combine the old and the new. The result was a type logo and a word graphic from the combination of two distinctive typefaces.

Logo developement Grotesque and Antiqua reflect the "old" and the "new", the classical with the modern. A special accent is set by the curved arch of the "B", which slopes down to the letter stem and creates a curve that is reminiscent of an open book page. The extreme contrast between the weights of the two typefaces creates a dynamic that immediately catches the eye of the viewer, yet remains subtle.

Logo graphic The word mark transferred into a word graphic in the format of a postage stamp offers variance and forms the secondary logo in combination with the tagline.

Tim Schnettker Studio Schnettker Service Design Köln

Buchheim 25

Service:

Visual Identity
Art Direction

Client:

Buchheim 25
Cologne, Germany

Jahr:

2020

Logo graphic The word mark transferred into a word graphic in the format of a postage stamp offers variance and forms the secondary logo in combination with the tagline.

E: studio@tim-schnettker.de
IG: @timschnettker
Linkedin: Tim Schnettker

Tim has studied Integrated Design in Cologne and Barcelona. During his studies he researched in the field of visual communication with analog and digital media, as well as the potential of design for the creation of systems and processes. For his thesis he analyzed the theatrical and choreographic possibilities of service design processes and workshops to improve the visualization of problems in co-creative processes. After his studies he worked at the intersection of analog and digital design and performance in theater as video artist for the theater collective Studio Trafique and for Theater Bonn. Since the end of 2021 he has become an art director for the design agency VUCX in Cologne, developing brands and unique brand experience for clients in various industries.

Currently he is pursuing his Master degree in Service Design Strategies and Innovations (sd-si) as Erasmus Mundus Scholar until June 2025.

Imprint / Data Privacy

E: studio@tim-schnettker.de
IG: @timschnettker
Linkedin: Tim Schnettker

Past and present

Buchheim 25

Buchheim 25

←