Rebranding for a small bookshop that buys used books and gives them a second life.
A small, hidden antiquarian bookshop on Buchheimer Street needed a new visual identity. The logo had the goal to be striking and eye-catching and at the same time to combine the old and the new. The result was a type logo and a word graphic from the combination of two distinctive typefaces.
Logo developement Grotesque and Antiqua reflect the "old" and the "new", the classical with the modern. A special accent is set by the curved arch of the "B", which slopes down to the letter stem and creates a curve that is reminiscent of an open book page. The extreme contrast between the weights of the two typefaces creates a dynamic that immediately catches the eye of the viewer, yet remains subtle.
Logo graphic The word mark transferred into a word graphic in the format of a postage stamp offers variance and forms the secondary logo in combination with the tagline.
A small, hidden antiquarian bookshop on Buchheimer Street needed a new visual identity. The logo had the goal to be striking and eye-catching and at the same time to combine the old and the new. The result was a type logo and a word graphic from the combination of two distinctive typefaces.
Logo developement Grotesque and Antiqua reflect the "old" and the "new", the classical with the modern. A special accent is set by the curved arch of the "B", which slopes down to the letter stem and creates a curve that is reminiscent of an open book page. The extreme contrast between the weights of the two typefaces creates a dynamic that immediately catches the eye of the viewer, yet remains subtle.
Logo graphic The word mark transferred into a word graphic in the format of a postage stamp offers variance and forms the secondary logo in combination with the tagline.