Rebranding for a small bookshop that buys used books and gives them a second life.
Logo developement Grotesque and Antiqua reflect the "old" and the "new", the classical with the modern. A special accent is set by the curved arch of the "B", which slopes down to the letter stem and creates a curve that is reminiscent of an open book page. The extreme contrast between the weights of the two typefaces creates a dynamic that immediately catches the eye of the viewer, yet remains subtle.
Logo graphic The word mark transferred into a word graphic in the format of a postage stamp offers variance and forms the secondary logo in combination with the tagline.
Logo developement Grotesque and Antiqua reflect the "old" and the "new", the classical with the modern. A special accent is set by the curved arch of the "B", which slopes down to the letter stem and creates a curve that is reminiscent of an open book page. The extreme contrast between the weights of the two typefaces creates a dynamic that immediately catches the eye of the viewer, yet remains subtle.
Logo graphic The word mark transferred into a word graphic in the format of a postage stamp offers variance and forms the secondary logo in combination with the tagline.
Portfolio 2024
© Tim Schnettker
Studio Schnettker
© Tim Schnettker
E: studio@tim-schnettker.de
IG: @timschnettker
Linkedin: Tim Schnettker
I studied Integrated Design in Cologne and Barcelona, with a strong focus on visual communication through analog and digital media. During my exchange semester in Barcelona, I created my first interactive play with the theatre collective Fura del Baus and explored graphic and editorial design through an internship at the design studio tinograss.
My background in visual communication showed me the power of art and design and the fruitful exchange between these disciplines. However, I wanted more than just to find the medium to convey a message; I wanted to shape the message and the process itself. This led me to co-design and the question of how to have a strategic impact while integrating the people we design for directly into the process. At the end of my studies, I therefore explored the aesthetic experience of service design processes using choreographic techniques. A central medium for applying such techniques is workshops and exchange formats in which participatory and cooperative solutions are sought. The resulting Human-Centered Design has become a design ethos for me since then.
After my studies, I worked as a video artist within the theatre collective Studio Trafique and at Theater Bonn, operating at the intersection of analog and digital design and performance. From late 2021 to 2023, I decided to shift carrer paths and became an art director for the design agency VUCX in Cologne, developing brands and unique brand experiences for clients in various industries. Since late 2023, I have been challenging myself further by starting a two-year master’s program in Service Design as an Erasmus Mundus scholarship holder in Latvia, Finnland ans Estonia.
E: studio@tim-schnettker.de
IG: @timschnettker
Linkedin: Tim Schnettker
I studied Integrated Design in Cologne and Barcelona, with a strong focus on visual communication through analog and digital media. During my exchange semester in Barcelona, I created my first interactive play with the theatre collective Fura del Baus and explored graphic and editorial design through an internship at the design studio tinograss.
My background in visual communication showed me the power of art and design and the fruitful exchange between these disciplines. However, I wanted more than just to find the medium to convey a message; I wanted to shape the message and the process itself. This led me to co-design and the question of how to have a strategic impact while integrating the people we design for directly into the process. At the end of my studies, I therefore explored the aesthetic experience of service design processes using choreographic techniques. A central medium for applying such techniques is workshops and exchange formats in which participatory and cooperative solutions are sought. The resulting Human-Centered Design has become a design ethos for me since then.
After my studies, I worked as a video artist within the theatre collective Studio Trafique and at Theater Bonn, operating at the intersection of analog and digital design and performance. From late 2021 to 2023, I decided to shift carrer paths and became an art director for the design agency VUCX in Cologne, developing brands and unique brand experiences for clients in various industries. Since late 2023, I have been challenging myself further by starting a two-year master’s program in Service Design as an Erasmus Mundus scholarship holder in Latvia, Finnland ans Estonia.