A collective of artists with a maritime story is looking for an image full of character and individuality that does justice to its versatility.
Typography The typography is rounded and gentle. Like the waves on the high seas, it is flowing and playful, but without losing its seriousness.
Logo developement The symbolic image is the boat. An initial sketch was transferred in a linocut and then scanned and digitised. This gives the logo a more organic look and feel. The boat can be "loaded" with different thematic focuses and thus forms a successful starting point for a flexible appearance.
Website The website takes up the nautical and playful element of the brand in the interaction and layout. The animation on the landing page is a wave animation based on a generative algorithm that transfers the nautic theme into the digital world. The play button in the upper right corner can be used to play a corresponding ocean sound. The hover effect in the project selection picks up the star shape as an eye-catcher. The versatile animations of the logo support the contents of the individual pages and the wording is adapted to the overall setting.
