A collective of artists with a maritime story is looking for an image full of character and individuality that does justice to its versatility.
Service:
Visual Identity
Art Direction
Web Design
Client:
Honolulu Star Productions
Köln, Deutschland
Year:
2021
Website:
Typography The typography is rounded and gentle. Like the waves on the high seas, it is flowing and playful, but without losing its seriousness.
Logo developement The symbolic image is the boat. An initial sketch was transferred in a linocut and then scanned and digitised. This gives the logo a more organic look and feel. The boat can be "loaded" with different thematic focuses and thus forms a successful starting point for a flexible appearance.
Website The website takes up the nautical and playful element of the brand in the interaction and layout. The animation on the landing page is a wave animation based on a generative algorithm that transfers the nautic theme into the digital world. The play button in the upper right corner can be used to play a corresponding ocean sound. The hover effect in the project selection picks up the star shape as an eye-catcher. The versatile animations of the logo support the contents of the individual pages and the wording is adapted to the overall setting.
Typography The typography is rounded and gentle. Like the waves on the high seas, it is flowing and playful, but without losing its seriousness.
Logo developement The symbolic image is the boat. An initial sketch was transferred in a linocut and then scanned and digitised. This gives the logo a more organic look and feel. The boat can be "loaded" with different thematic focuses and thus forms a successful starting point for a flexible appearance.
Website The website takes up the nautical and playful element of the brand in the interaction and layout. The animation on the landing page is a wave animation based on a generative algorithm that transfers the nautic theme into the digital world. The play button in the upper right corner can be used to play a corresponding ocean sound. The hover effect in the project selection picks up the star shape as an eye-catcher. The versatile animations of the logo support the contents of the individual pages and the wording is adapted to the overall setting.
Portfolio 2024
© Tim Schnettker
Studio Schnettker
© Tim Schnettker
E: studio@tim-schnettker.de
IG: @timschnettker
Linkedin: Tim Schnettker
I studied Integrated Design in Cologne and Barcelona, with a strong focus on visual communication through analog and digital media. During my exchange semester in Barcelona, I created my first interactive play with the theatre collective Fura del Baus and explored graphic and editorial design through an internship at the design studio tinograss.
My background in visual communication showed me the power of art and design and the fruitful exchange between these disciplines. However, I wanted more than just to find the medium to convey a message; I wanted to shape the message and the process itself. This led me to co-design and the question of how to have a strategic impact while integrating the people we design for directly into the process. At the end of my studies, I therefore explored the aesthetic experience of service design processes using choreographic techniques. A central medium for applying such techniques is workshops and exchange formats in which participatory and cooperative solutions are sought. The resulting Human-Centered Design has become a design ethos for me since then.
After my studies, I worked as a video artist within the theatre collective Studio Trafique and at Theater Bonn, operating at the intersection of analog and digital design and performance. From late 2021 to 2023, I decided to shift carrer paths and became an art director for the design agency VUCX in Cologne, developing brands and unique brand experiences for clients in various industries. Since late 2023, I have been challenging myself further by starting a two-year master’s program in Service Design as an Erasmus Mundus scholarship holder in Latvia, Finnland ans Estonia.
E: studio@tim-schnettker.de
IG: @timschnettker
Linkedin: Tim Schnettker
I studied Integrated Design in Cologne and Barcelona, with a strong focus on visual communication through analog and digital media. During my exchange semester in Barcelona, I created my first interactive play with the theatre collective Fura del Baus and explored graphic and editorial design through an internship at the design studio tinograss.
My background in visual communication showed me the power of art and design and the fruitful exchange between these disciplines. However, I wanted more than just to find the medium to convey a message; I wanted to shape the message and the process itself. This led me to co-design and the question of how to have a strategic impact while integrating the people we design for directly into the process. At the end of my studies, I therefore explored the aesthetic experience of service design processes using choreographic techniques. A central medium for applying such techniques is workshops and exchange formats in which participatory and cooperative solutions are sought. The resulting Human-Centered Design has become a design ethos for me since then.
After my studies, I worked as a video artist within the theatre collective Studio Trafique and at Theater Bonn, operating at the intersection of analog and digital design and performance. From late 2021 to 2023, I decided to shift carrer paths and became an art director for the design agency VUCX in Cologne, developing brands and unique brand experiences for clients in various industries. Since late 2023, I have been challenging myself further by starting a two-year master’s program in Service Design as an Erasmus Mundus scholarship holder in Latvia, Finnland ans Estonia.