A collective of artists with a maritime story is looking for an image full of character and individuality that does justice to its versatility.
Service:
Visual Identity
Art Direction
Web Design
Client:
Honolulu Star Productions
Köln, Deutschland
Year:
2021
Website:
Honolulu Star Productions is an independent arts collective in Cologne. The group consists of theatre makers, musicians and artists who work together on the realisation of theatre plays and other projects. At the beginning of the redesign, one thing was for sure: the trademark will be the ship, whose name is also used by the group. With this in mind and the theme of water, crew and sea, a humorous and unusual appearance was created that offers the dynamic composition of the "crew" a perfect playground.
Typography The typography is rounded and gentle. Like the waves on the high seas, it is flowing and playful, but without losing its seriousness.
Logo developement The symbolic image is the boat. An initial sketch was transferred in a linocut and then scanned and digitised. This gives the logo a more organic look and feel. The boat can be "loaded" with different thematic focuses and thus forms a successful starting point for a flexible appearance.
Website The website takes up the nautical and playful element of the brand in the interaction and layout. The animation on the landing page is a wave animation based on a generative algorithm that transfers the nautic theme into the digital world. The play button in the upper right corner can be used to play a corresponding ocean sound. The hover effect in the project selection picks up the star shape as an eye-catcher. The versatile animations of the logo support the contents of the individual pages and the wording is adapted to the overall setting.
Honolulu Star Productions is an independent arts collective in Cologne. The group consists of theatre makers, musicians and artists who work together on the realisation of theatre plays and other projects. At the beginning of the redesign, one thing was for sure: the trademark will be the ship, whose name is also used by the group. With this in mind and the theme of water, crew and sea, a humorous and unusual appearance was created that offers the dynamic composition of the "crew" a perfect playground.
Typography The typography is rounded and gentle. Like the waves on the high seas, it is flowing and playful, but without losing its seriousness.
Logo developement The symbolic image is the boat. An initial sketch was transferred in a linocut and then scanned and digitised. This gives the logo a more organic look and feel. The boat can be "loaded" with different thematic focuses and thus forms a successful starting point for a flexible appearance.
Website The website takes up the nautical and playful element of the brand in the interaction and layout. The animation on the landing page is a wave animation based on a generative algorithm that transfers the nautic theme into the digital world. The play button in the upper right corner can be used to play a corresponding ocean sound. The hover effect in the project selection picks up the star shape as an eye-catcher. The versatile animations of the logo support the contents of the individual pages and the wording is adapted to the overall setting.