Studio Schnettker
Studio Schnettker
Studio Schnettker

Colourful, dynamic, loud.

Redesign of the social media presence for the PLAYITAS sports resort.

Service:

Graphic Design
Art Direction

Client:

PLAYITAS RESORT
Fuerte Ventura, Spain

Year:

2022


Agency:

VUCX – Vision Unltd. Creative Worx

Creative Direction: Erçin Filizli
Art Direction: Patrick Keuthen, Tim Schnettker
Social Media Manager: Bettina Filizli, Elena Ahle
Copywriting: Sebastian Kluge




Playitas Social Media

A content management system that is clearly coordinated in terms of content and visuals provides users with a comprehensive overview of the resort, services and benefits. With the help of a uniform colour concept and selected content, a consistent image was created that captures the spirit of the Playitas Resort and creates a desire for more among potential guests in the future.
Tim Schnettker Studio Schnettker Service Design Köln

Design Update The website served as the design basis for the redesign. For this, the existing shapes and colours were expanded and strengthened in their contrast to achieve a greater dynamic.

Tim Schnettker Studio Schnettker Service Design Köln
Tim Schnettker Studio Schnettker Service Design Köln

Social Media The design and content of Playitas Resort's social media presence was coordinated in close cooperation with the client to specifically address the defined target group, achieving not only sustainable community growth but also a consistently brand image.

Tim Schnettker Studio Schnettker Service Design Köln
Tim Schnettker Studio Schnettker Service Design Köln
Tim Schnettker Studio Schnettker Service Design Köln
Tim Schnettker Studio Schnettker Service Design Köln

Storys The focus was on highlighting the individual USPs and offers of the Playitas Resort. High-quality and varied contributions and a customer-oriented community management of the social media team were the key to success.

Tim Schnettker Studio Schnettker Service Design Köln
Tim Schnettker Studio Schnettker Service Design Köln

Playitas Social Media

A content management system that is clearly coordinated in terms of content and visuals provides users with a comprehensive overview of the resort, services and benefits. With the help of a uniform colour concept and selected content, a consistent image was created that captures the spirit of the Playitas Resort and creates a desire for more among potential guests in the future.

Service:

Grafic Design
Art Direction

Client:

PLAYITAS RESORT
Fuerte Ventura, Spain

Year:

2022


Agency:

VUCX – Vision Unltd. Creative Worx

Creative Direction: Erçin Filizli
Art Direction: Patrick Keuthen, Tim Schnettker
Social Media Manager: Bettina Filizli, Elena Ahle
Copywriting: Sebastian Kluge

Tim Schnettker Studio Schnettker Service Design Köln
Tim Schnettker Studio Schnettker Service Design Köln

Design Update The website served as the design basis for the redesign. For this, the existing shapes and colours were expanded and strengthened in their contrast to achieve a greater dynamic.

Tim Schnettker Studio Schnettker Service Design Köln

Social Media The design and content of Playitas Resort's social media presence was coordinated in close cooperation with the client to specifically address the defined target group, achieving not only sustainable community growth but also a consistently brand image.

Tim Schnettker Studio Schnettker Service Design Köln
Tim Schnettker Studio Schnettker Service Design Köln
Tim Schnettker Studio Schnettker Service Design Köln

Storys The focus was on highlighting the individual USPs and offers of the Playitas Resort. High-quality and varied contributions and a customer-oriented community management of the social media team were the key to success.

Tim Schnettker Studio Schnettker Service Design Köln

E: studio@tim-schnettker.de
IG: @timschnettker
Linkedin: Tim Schnettker

I studied Integrated Design in Cologne and Barcelona, with a strong focus on visual communication through analog and digital media. During my exchange semester in Barcelona, I created my first interactive play with the theatre collective Fura del Baus and explored graphic and editorial design through an internship at the design studio tinograss.

My background in visual communication showed me the power of art and design and the fruitful exchange between these disciplines. However, I wanted more than just to find the medium to convey a message; I wanted to shape the message and the process itself. This led me to co-design and the question of how to have a strategic impact while integrating the people we design for directly into the process. At the end of my studies, I therefore explored the aesthetic experience of service design processes using choreographic techniques. A central medium for applying such techniques is workshops and exchange formats in which participatory and cooperative solutions are sought. The resulting Human-Centered Design has become a design ethos for me since then.

After my studies, I worked as a video artist within the theatre collective Studio Trafique and at Theater Bonn, operating at the intersection of analog and digital design and performance. From late 2021 to 2023, I decided to shift carrer paths and became an art director for the design agency VUCX in Cologne, developing brands and unique brand experiences for clients in various industries. Since late 2023, I have been challenging myself further by starting a two-year master’s program in Service Design as an Erasmus Mundus scholarship holder in Latvia, Finnland ans Estonia.

Imprint / Data Privacy

E: studio@tim-schnettker.de
IG: @timschnettker
Linkedin: Tim Schnettker

I studied Integrated Design in Cologne and Barcelona, with a strong focus on visual communication through analog and digital media. During my exchange semester in Barcelona, I created my first interactive play with the theatre collective Fura del Baus and explored graphic and editorial design through an internship at the design studio tinograss.

My background in visual communication showed me the power of art and design and the fruitful exchange between these disciplines. However, I wanted more than just to find the medium to convey a message; I wanted to shape the message and the process itself. This led me to co-design and the question of how to have a strategic impact while integrating the people we design for directly into the process. At the end of my studies, I therefore explored the aesthetic experience of service design processes using choreographic techniques. A central medium for applying such techniques is workshops and exchange formats in which participatory and cooperative solutions are sought. The resulting Human-Centered Design has become a design ethos for me since then.

After my studies, I worked as a video artist within the theatre collective Studio Trafique and at Theater Bonn, operating at the intersection of analog and digital design and performance. From late 2021 to 2023, I decided to shift carrer paths and became an art director for the design agency VUCX in Cologne, developing brands and unique brand experiences for clients in various industries. Since late 2023, I have been challenging myself further by starting a two-year master’s program in Service Design as an Erasmus Mundus scholarship holder in Latvia, Finnland ans Estonia.