Redesign of the social media presence for the PLAYITAS sports resort.
Service:
Graphic Design
Art Direction
Client:
PLAYITAS RESORT
Fuerte Ventura, Spain
Year:
2022
Agency:
VUCX – Vision Unltd. Creative Worx
Creative Direction: Erçin Filizli
Art Direction: Patrick Keuthen, Tim Schnettker
Social Media Manager: Bettina Filizli, Elena Ahle
Copywriting: Sebastian Kluge
A content management system that is clearly coordinated in terms of content and visuals provides users with a comprehensive overview of the resort, services and benefits. With the help of a uniform colour concept and selected content, a consistent image was created that captures the spirit of the Playitas Resort and creates a desire for more among potential guests in the future.
Design Update The website served as the design basis for the redesign. For this, the existing shapes and colours were expanded and strengthened in their contrast to achieve a greater dynamic.
Social Media The design and content of Playitas Resort's social media presence was coordinated in close cooperation with the client to specifically address the defined target group, achieving not only sustainable community growth but also a consistently brand image.
Storys The focus was on highlighting the individual USPs and offers of the Playitas Resort. High-quality and varied contributions and a customer-oriented community management of the social media team were the key to success.
A content management system that is clearly coordinated in terms of content and visuals provides users with a comprehensive overview of the resort, services and benefits. With the help of a uniform colour concept and selected content, a consistent image was created that captures the spirit of the Playitas Resort and creates a desire for more among potential guests in the future.
Service:
Grafic Design
Art Direction
Client:
PLAYITAS RESORT
Fuerte Ventura, Spain
Year:
2022
Agency:
VUCX – Vision Unltd. Creative Worx
Creative Direction: Erçin Filizli
Art Direction: Patrick Keuthen, Tim Schnettker
Social Media Manager: Bettina Filizli, Elena Ahle
Copywriting: Sebastian Kluge
Design Update The website served as the design basis for the redesign. For this, the existing shapes and colours were expanded and strengthened in their contrast to achieve a greater dynamic.
Social Media The design and content of Playitas Resort's social media presence was coordinated in close cooperation with the client to specifically address the defined target group, achieving not only sustainable community growth but also a consistently brand image.
Storys The focus was on highlighting the individual USPs and offers of the Playitas Resort. High-quality and varied contributions and a customer-oriented community management of the social media team were the key to success.